Mivtza Chinuch

The Rebbe's Mivtzoim
The Ten Mivtzoim (illustration)
The Ten Mivtzoim
Tefillin · Torah · Mezuzah · Tzedakah · Bayis Molei Seforim · NeSHeK · Kashrus · Taharas Hamishpacha · Chinuch · Ahavas Yisroel
Various Mivtzoim
Mesibos Shabbos · Shofar · Lulav · Chanukah · Purim · Matzah · והשיב לב אבות על בנים · Lag BaOmer · Aseres Hadibros · Ois B'sefer Torah · Hakhel · Moshiach · Yom Huledes · הקהלת קהילות · Printing the Tanya ·
V – T

Mivtza Chinuch is one of the ten campaigns initiated by the Rebbe. The Rebbe announced this campaign in 5736 (1976) - designated as the Year of Education.

As part of the campaign, the Rebbe called for ensuring every Jewish child receives an authentic Jewish education in institutions that educate according to Jewish tradition. The practice of reciting the Twelve Pesukim (verses) also began during this campaign.

History of the Campaign

On Shabbos Parshas Acharei Mos, 24 Nissan 5736 (1976), Shabbos Mevorchim Chodesh Iyar, the Rebbe announced 'Mivtza Chinuch' and 'The Year of Education', similar to the President of the United States who also declared a 'Year of Education'.

According to the Rebbe's instructions, activities focused on enrolling children in kosher summer camps and registering children in institutions providing authentic Jewish education.

Additionally, in sudden farbrengens held in the weeks following the announcement of 'Mivtza Chinuch', the Rebbe listed additional directives. Among them, he demanded that everyone should strive not only to act themselves but to encourage others to participate in this campaign. He called upon institution directors to accept additional students even when facing financial difficulties and rejected the possibility of dismissing teachers and educators due to financial shortages.

The Rebbe emphasized the importance of this campaign as it forms the foundation for children's entire lives and influences them throughout their lifetime. He defined its goal as ensuring that no Jewish child remains without receiving a kosher Jewish education.

In one of his letters, the Rebbe called this campaign: "A general-great campaign that includes all general campaigns."

Activities Following the Rebbe's Call

The main activity in Eretz Yisroel began on Lag B'Omer, when extensive outreach was conducted in Meron among those visiting the Rashbi's tzion, by the Rebbe's shluchim to the Holy Land who had arrived several months earlier.

Simultaneously, Rabbi Aharon Eliezer Zeitlin conducted an extensive tour including visits to hundreds of educational institutions in the northern region, meeting with tens of thousands of children.

In the United States, Tzeirei Agudas Chabad established a telephone headquarters that accompanied the publicity campaign, during which activists called thousands of Jewish families throughout New York and influenced them to enroll their children in Jewish educational institutions.

Initiatives in the Spirit of the Campaign

Tzeirei Agudas Chabad conducts an annual wide-scale publicity campaign in the public sector, encouraging enrollment in Chabad educational institutions under the slogan 'Chinuch Chabad gives more'.

In 5774 (2014), the 'Daily Drop of Education' project was founded by the Chabad Education Committee, through which tens of thousands of parents receive daily excerpts from the Rebbe's teachings on education.

See Also

• Chinuch
• Yaldei Yisroel
• Shnas HaChinuch
• Twelve Pesukim
• Moment of Silence
• Vaadas HaChinuch HaChabad

Additional Reading

• Mivtza Chinuch - The Most Important Matter for the Rebbe, Kfar Chabad Weekly Issue 1894 page 51 • Issue 1996 page 42