Mivtza Tefillin

The Rebbe's Mivtzoim
The Ten Mivtzoim
Tefillin · Torah · Mezuzah · Tzedakah · Bayis Molei Seforim · NeSHeK · Kashrus · Taharas Hamishpacha · Chinuch · Ahavas Yisroel
Various Mivtzoim
Mesibos Shabbos · Shofar · Lulav · Chanukah · Purim · Matzah · והשיב לב אבות על בנים · Lag BaOmer · Aseres Hadibros · אות בספר התורה לילדי ישראל · Ois B'sefer Torah Haklali . אות בספר תורה לחיילי צה"ל · Hakhel · Moshiach · Yom Huledes · הקהלת קהילות · הדפסת התניא · עידוד הילודה

Mivtza Tefillin is the first of The Ten Mivtzoim which the Rebbe announced in 1967 (5727).

The Rebbe called upon all Chabad Chassidim to help every Jew put on tefiliin every weekday.

Establishment of the Mivtza

On Shabbos parshas Bamidbar, which was also Shabbos Mevorchim of the Month of Sivan in the year 1927 (5727), a few days before the outbreak of the Six-Day War, when Jews were under great tension and in a gloomy mood - the Rebbe spoke at the farbrengen in the afternoon, and turned to the Chassidim with a call to go out to the "streets of the city" and help Jews with the Zechus of putting on tefillin, which is a mitzvah that is compared to the entire Torah and has a special merit for ensuring the victory of the Jewish nation in war.

Regarding the Mitzvah of tefillin the Rebbe quoted the Gemara "whoever lays tefillin lengthens their days". Additionally, our sages of blessed memory said that the verse "And all the nations of the world will see that the name of Hashem is called upon you - and they will fear you" ("וראו כל עמי הארץ כי שם ה' נקרא עליך - ויראו ממך") - this is referring to the tefillin of the head. Therefore, putting on tefillin is a merit for longevity and victory in war by instilling fear on the enemies.