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'''mivtza Torah''' is one of the ten campaigns initiated by the Lubavitcher Rebbe to inspire Jewish people to increase their Torah study. The campaign was announced in 1974 (5734), alongside other campaigns such as "Mezuzah Campaign," "Charity Campaign," "Home Full of Jewish Books Campaign," and "Shabbat Candle Lighting Campaign" (Neshek).
One of the Ten Campaigns initiated by the Rebbe, the Torah Campaign was announced in 1974 (5734), along with the Mezuzah Campaign, Tzedakah Campaign, House Full of Jewish Books Campaign, and Shabbos Candles Campaign (Neshek).


=== History of the Campaign ===
As part of this campaign, Chabad began promoting and encouraging Jews to add extra Torah study during any free moment, beyond the basic halachic obligation for every Jew to have one learning session in the morning and one in the evening.
The campaign originated from a call made by the Rebbe on Tu B’Shvat of 1971 (5731), where he proclaimed the need to "conquer the world" through increased Torah study. Three years later, this call was formalized into a campaign.


The Rebbe emphasized that participants should lead by example, actively studying Torah themselves and memorizing sections to share with others. The campaign was extended to include women, as long as their participation did not interfere with other obligations, particularly child education.
== History of the Campaign ==
In the farbrengen of 15 Shvat 5731 (1971), the Rebbe announced: "The time has come to 'conquer' the world through additional effort and increased vigor in Torah study." Three years later, this declaration became an official "campaign" - the Torah Campaign (in 5734/1974).


=== Activities of the Campaign ===
The Rebbe instructed activists to influence Jews to study Torah for at least a few moments each day. It was emphasized that the activists themselves should increase their own Torah study, particularly yeshiva students who should serve as living examples from whom others could learn how to study Torah. Additional instruction: Make an effort to memorize words of Torah that can be reviewed in various places and situations.
The campaign's initiatives include:


* Torah classes held in Chabad Houses and communities worldwide.
In letters sent to individuals around the time of the campaign announcement, the Rebbe encouraged them to increase their Torah study, noting that the Torah Campaign also applies to women, provided it doesn't affect their existing obligations, particularly regarding children's education.
* Periodic exams in Chabad yeshivas on the Talmudic tractates studied.
* Outreach to encourage every Jew to dedicate at least a few moments daily to Torah study.


=== Yagdil Torah Organization ===
As part of this campaign, Torah classes are held in Chabad Houses and Chabad communities as a central part of their activities. Many Chabad yeshivas conduct an annual 'Torah Campaign' which includes comprehensive tests on the entire Gemara tractate being studied in the yeshiva.
This organization was founded in 2008 (5768) in Crown Heights by Rabbi Levi Yitzchok Brod, in memory of his son, Menachem Mendel, of blessed memory. It aims to promote Torah study within the community through diverse classes, annual guides, study partnerships, recorded lessons, and more.


=== Strengthening the Campaign During Times of Crisis ===
Between 5734-5793 (1974-1993), Tzeirei Agudas Chabad maintained a department that coordinated campaign activities.
The Rebbe instructed that during challenging times, all campaigns, particularly Campaign Torah, should be intensified. He highlighted that Torah study provides a unique level of protection and unity with God, as explained in the Tanya.


The Rebbe also stressed the importance of supporting Torah institutions, whether year-round or seasonal, as any setting where Torah is studied brings blessings and strength.
In 5775 (2015), the department was re-established by Rabbi Yisroel Ashkenazi, and as part of the renewed activity, the "Chochmas Chaim" initiative was launched, enabling in-depth conversations around Torah values through discussion cards adapted for the general public.


{{Template:The rebbe's Mivtzoim}}
== Yagdil Torah Organization ==
The 'Yagdil Torah' organization was founded in 5768 (2008) by Rabbi Levi Yitzchak Brod of Crown Heights in memory of his son 'Menachem Mendel' who passed away before age one. The institution's goal is for all Crown Heights residents to engage in Torah study. The organization conducts dozens of weekly shiurim in various languages, prints an 'Annual Learning Guide' listing all shiurim given throughout the year with their locations and times, distributes weekly learning sheets to all shuls, arranges evening chavrusah learning in the kollel, special shiurim for women, recorded phone shiurim, car CDs for those traveling to the Catskills, and more. On Rosh Chodesh Elul 5770 (2010), the institution inaugurated a Torah study location open daily from 6 AM to 12 AM on Empire Boulevard between Kingston and Brooklyn Avenues.
 
== Strengthening the Campaign in Times of Trouble ==
Following an accident in which four prominent Anash were killed, the Rebbe said that particularly in places where undesirable events occurred, there should be increased engagement in all campaigns - Torah Campaign, Tefillin Campaign, Mezuzah Campaign, Tzedakah Campaign, House Full of Books Campaign - with even greater intensity.
 
All the campaigns provide protection and salvation, particularly the Torah Campaign, as Torah has a special quality. As explained at length in Tanya, mitzvos are "organs of the King" whereas Torah is "Torah and Hashem are completely one." Thus through learning Torah, we take Hashem Himself, providing even greater protection.
 
This includes Torah institutions as well. All educational institutions where Torah is learned should be strengthened - both permanent year-round institutions and summer educational programs (since these too, as Torah is learned there and Torah and Hashem are completely one, are also considered "permanent").
 
== Further Reading ==
"When Torah Must be Learned There's No Wonder That the Greatest Miracles Occur" - An overview of the Torah Campaign in the 'Life of the Rebbe' section of Kfar Chabad weekly magazine, issue 1894, page 38.{{Template:The rebbe's Mivtzoim}}
[[Category:The Ten Mivtzoim]]
[[Category:The Ten Mivtzoim]]