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'''The Family Purity Campaign''' (מבצע טהרת המשפחה) was first announced by the sixth Lubavitcher Rebbe, Rabbi Yosef Yitzchak Schneersohn, in 1930 during his first visit to the United States. The campaign was launched in response to the widespread ignorance surrounding the laws of family purity that characterized the Jewish community at the time.
{{Template:Mivtzoim}}
The Mivtza Taharas Hamishpacha was first declared by the [[The Rebbe Rayatz|Frierdiker Rebbe]] in 1930, during his first visit to the United States, in response to the widespread lack of knowledge about this topic among the Jewish public at that time.


In the 1970s, the Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson, included this campaign as one of the '''Ten Campaigns''' to strengthen Jewish observance. The Rebbe emphasized the importance of this mitzvah, both spiritually and practically, and made it a central focus of Chabad's outreach efforts.
In our generation, the Rebbe established it in 1975 as one of the Ten Mivtzaim (ongoing campaigns).
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=== History of the Campaign ===
== Launch of the Campaign ==
In a special talk on the 16th of Tamuz, 1975, the Rebbe directed the Chabad community to begin a broad public awareness campaign to strengthen the observance of family purity laws. The Rebbe specifically emphasized the importance of building mikvahs (ritual baths) for women, stressing that such projects should not be delayed even for a single day.
In a special sicha on the 16th of Tammuz 1975, the Rebbe instructed to begin a broad educational campaign to strengthen Taharas Hamishpacha.


The Rebbe highlighted the urgency of completing mikvah construction as quickly as possible, explaining that this was not merely a physical task, but one that has profound spiritual significance. The Rebbe referenced a story from the Talmud about the punishment of Joshua, who delayed the fulfillment of a mitzvah, and how this delay affected the Jewish people. This story underscored the Rebbe's call for urgency in the construction of mikvahs.
The Rebbe particularly emphasized the importance of building mikvaos for women, instructing that their completion should not be delayed even by one day, chas v'shalom.
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=== The Importance of Mikvahs ===
The Rebbe emphasized how crucial it is to complete the construction of mikvaos as quickly as possible, stating "yafeh sha'ah achas kodem" (the earlier the better). As known from the Gemara story - a "ma'aseh rav" - regarding Yehoshua's punishment for preventing Yidden from peru u'revu (being fruitful and multiplying) for just one night, which emphasizes how important swift completion and opening of the mikvah is, even when discussing expediting by just a single day.
The Rebbe emphasized not only the halachic (Jewish legal) requirements for mikvahs but also the aesthetic and spiritual importance of their appearance. He shared a letter from the previous Rebbe, Rabbi Yosef Yitzchak Schneersohn, who emphasized that the beauty of the mikvah could encourage more women to use it with joy and without haste. A beautiful mikvah, the Rebbe said, could enhance the experience and ensure that the mitzvah was performed in the most complete and joyful manner possible.


The Rebbe's approach was that every detail related to the construction and use of mikvahs should be done with the utmost care and perfection, as it impacts the spiritual future of the Jewish people—affecting not only the women who use the mikvah but also their children and generations to come.
== Physical Beauty of the Mikvah ==
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Besides ensuring the highest standards of kashrus, the Rebbe added that particular attention should be paid to the physical beauty of the mikvah, as known from the Frierdiker Rebbe's letter about the great importance of the mikvah's external beauty. This is because it may encourage one more woman to use the mikvah, and allow her to do so with simcha and good spirits, without feeling rushed, enabling her to perform everything properly and with hiddur. As seen in practice, the external beauty of the mikvah has a real impact.


=== Connection to Other Campaigns ===
Without entering into a discussion about whether the emphasis on the mikvah's physical beauty is justified, since we are dealing with the practical observance of a mitzvah, particularly one that affects generations and generations to come - children and grandchildren who will be born until the end of all generations - it's understood how much effort must be invested to ensure that everything connected to it should be in the utmost perfection.
The Family Purity Campaign is part of a group of three campaigns focused specifically on Jewish women, known by the acronym "CHANAH." These campaigns are:


# '''Challah''' (חלה) – Ensuring that women observe the mitzvah of separating challah.
== Importance of the Campaign ==
# '''Nida''' (נדה) – Observing the laws of family purity, including the use of mikvahs.
From this, we understand the great importance and necessity to put extra effort into everything connected with Taharas Hamishpacha - building and completing mikvaos, enhancing existing mikvaos, and most importantly - ensuring that every Jewish woman uses the mikvah in practice. Although all the mivtzaim are essential and extremely important, this one carries even greater significance.
# '''Ner Shabbat''' (נרות שבת) – Lighting Shabbat candles.


These three mitzvot are viewed as fundamental to maintaining Jewish family life, and the Rebbe placed significant emphasis on their observance for the spiritual health of the Jewish community.{{Template:The rebbe's Mivtzoim}}
This mivtza is one of three campaigns connected to Jewish women, whose acronym is "Chanah": Challah - kashrus of food and drink, Niddah - family purity, and Hadlakas Haner - lighting Shabbos and Yom Tov candles.
[[Category:The Ten Mivtzoim]]
 
[[Category:Mivtzoim]]
[[he:מבצע טהרת המשפחה]]

Latest revision as of 11:55, 30 September 2025

The Rebbe's Mivtzoim
The Ten Mivtzoim (illustration)
The Ten Mivtzoim (illustration)
The Ten Mivtzoim
Tefillin · Torah · Mezuzah · Tzedakah · Bayis Molei Seforim · NeSHeK · Kashrus · Taharas Hamishpacha · Chinuch · Ahavas Yisroel
Various Mivtzoim
Mesibos Shabbos · Shofar · Lulav · Chanukah · Purim · Matzah · והשיב לב אבות על בנים · Lag BaOmer · Aseres Hadibros · Ois B'sefer Torah · Hakhel · Moshiach · Yom Huledes · HaKolas Kehilos · Printing the Tanya ·
V – T

The Mivtza Taharas Hamishpacha was first declared by the Frierdiker Rebbe in 1930, during his first visit to the United States, in response to the widespread lack of knowledge about this topic among the Jewish public at that time.

In our generation, the Rebbe established it in 1975 as one of the Ten Mivtzaim (ongoing campaigns).

Launch of the Campaign[edit | edit source]

In a special sicha on the 16th of Tammuz 1975, the Rebbe instructed to begin a broad educational campaign to strengthen Taharas Hamishpacha.

The Rebbe particularly emphasized the importance of building mikvaos for women, instructing that their completion should not be delayed even by one day, chas v'shalom.

The Rebbe emphasized how crucial it is to complete the construction of mikvaos as quickly as possible, stating "yafeh sha'ah achas kodem" (the earlier the better). As known from the Gemara story - a "ma'aseh rav" - regarding Yehoshua's punishment for preventing Yidden from peru u'revu (being fruitful and multiplying) for just one night, which emphasizes how important swift completion and opening of the mikvah is, even when discussing expediting by just a single day.

Physical Beauty of the Mikvah[edit | edit source]

Besides ensuring the highest standards of kashrus, the Rebbe added that particular attention should be paid to the physical beauty of the mikvah, as known from the Frierdiker Rebbe's letter about the great importance of the mikvah's external beauty. This is because it may encourage one more woman to use the mikvah, and allow her to do so with simcha and good spirits, without feeling rushed, enabling her to perform everything properly and with hiddur. As seen in practice, the external beauty of the mikvah has a real impact.

Without entering into a discussion about whether the emphasis on the mikvah's physical beauty is justified, since we are dealing with the practical observance of a mitzvah, particularly one that affects generations and generations to come - children and grandchildren who will be born until the end of all generations - it's understood how much effort must be invested to ensure that everything connected to it should be in the utmost perfection.

Importance of the Campaign[edit | edit source]

From this, we understand the great importance and necessity to put extra effort into everything connected with Taharas Hamishpacha - building and completing mikvaos, enhancing existing mikvaos, and most importantly - ensuring that every Jewish woman uses the mikvah in practice. Although all the mivtzaim are essential and extremely important, this one carries even greater significance.

This mivtza is one of three campaigns connected to Jewish women, whose acronym is "Chanah": Challah - kashrus of food and drink, Niddah - family purity, and Hadlakas Haner - lighting Shabbos and Yom Tov candles.

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