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Mivtza Purim is an initiative established by the Rebbe, the leader of our generation, in which Chabad Chassidim throughout Israel and worldwide go out to bring the joy of Purim and help as many Jews as possible fulfill the holiday's commandments: reading the Megillah, sending food portions (Mishloach Manot), and giving gifts to the poor. The mivtza takes place in military camps, hospitals, prisons, children's gatherings, and more. | Mivtza Purim is an initiative established by the Rebbe, the leader of our generation, in which Chabad Chassidim throughout Israel and worldwide go out to bring the joy of Purim and help as many Jews as possible fulfill the holiday's commandments: reading the Megillah, sending food portions (Mishloach Manot), and giving gifts to the poor. The mivtza takes place in military camps, hospitals, prisons, children's gatherings, and more. | ||
= Early Beginnings = | == Early Beginnings == | ||
At the beginning of Adar 1961, the Rebbe, through his secretariat, sent a general letter to all institutions, rabbis, heads of yeshivas, educators, teachers, and parents, to organize a special campaign ensuring that every child fulfills the Purim commandments. He also wrote to public figures, "I have suggested to my educational institutions to ensure that boys and girls who are obligated in the commandments, and preferably even younger children, personally fulfill the mitzvot of sending food portions and gifts to the poor." | At the beginning of Adar 1961, the Rebbe, through his secretariat, sent a general letter to all institutions, rabbis, heads of yeshivas, educators, teachers, and parents, to organize a special campaign ensuring that every child fulfills the Purim commandments. He also wrote to public figures, "I have suggested to my educational institutions to ensure that boys and girls who are obligated in the commandments, and preferably even younger children, personally fulfill the mitzvot of sending food portions and gifts to the poor." | ||
= Focus on Children's Gatherings = | == Focus on Children's Gatherings == | ||
In subsequent years, as part of and in addition to "Mivtza Purim," the Rebbe instructed to conduct gatherings "for prayer, Torah study, and fulfillment of commandments," particularly for children. At these gatherings, their special connection to the holiday would be discussed, and the holiday's commandments would be fulfilled by the children. | In subsequent years, as part of and in addition to "Mivtza Purim," the Rebbe instructed to conduct gatherings "for prayer, Torah study, and fulfillment of commandments," particularly for children. At these gatherings, their special connection to the holiday would be discussed, and the holiday's commandments would be fulfilled by the children. | ||
= Spiritual Significance = | == Spiritual Significance == | ||
The main reason explained by the Rebbe is based on the famous Midrash (Esther Rabbah, Pesikta 9:3), which describes the gathering organized by Mordechai where he assembled 22,000 children who engaged in Torah study and prayer with crying and fasting, arousing heavenly mercy. The Rebbe explained that this was what achieved the nullification of the decree, and since "these days are remembered and enacted," redemption is connected to gathering children. | The main reason explained by the Rebbe is based on the famous Midrash (Esther Rabbah, Pesikta 9:3), which describes the gathering organized by Mordechai where he assembled 22,000 children who engaged in Torah study and prayer with crying and fasting, arousing heavenly mercy. The Rebbe explained that this was what achieved the nullification of the decree, and since "these days are remembered and enacted," redemption is connected to gathering children. | ||
= Annual Emphasis = | == Annual Emphasis == | ||
The Rebbe spoke and wrote about this theme every year as Purim approached. He particularly emphasized this campaign throughout the years in a special way. | The Rebbe spoke and wrote about this theme every year as Purim approached. He particularly emphasized this campaign throughout the years in a special way. | ||
= Special Arrangements for Triple Purim = | == Special Arrangements for Triple Purim == | ||
During years when Purim falls on a "triple Purim" (Purim Meshulash), the Rebbe encouraged utilizing this special occasion to promote the Shabbat candle-lighting campaign and to unite with Jerusalem residents by conducting gatherings on the Sunday following Purim.{{Template:The rebbe's Mivtzoim}} | During years when Purim falls on a "triple Purim" (Purim Meshulash), the Rebbe encouraged utilizing this special occasion to promote the Shabbat candle-lighting campaign and to unite with Jerusalem residents by conducting gatherings on the Sunday following Purim.{{Template:The rebbe's Mivtzoim}} |