Editing Publicizing Redemption and Moshiach (section)

==== Publishing the Identity of the Moshiach ====
''Expanded article – The Lubavitcher Rebbe as King Moshiach''

In addition to the prophecy of redemption that the Rebbe asked to publish explicitly, Chabad chassidim see great importance in publishing the identity of the Moshiach. The importance of this publication also stems from the need for the people to accept the Moshiach's kingship.
[[File:לג בעומר נא.jpg|thumb|"'''Chabad Chassidim will dedicate Lag B'Omer to bringing Moshiach'''", news report from 5751 (1991)]]
In the years 5752-5754 (1992-1994), the Rebbe allowed many publications that identified him as the Moshiach, sometimes linking this to the approval of the local rabbi or Chabad shluchim and sometimes giving general approval. To shluchim who reported that they were engaged in publishing that the Rebbe is the King Moshiach and encouraging the acceptance of his kingship, the Rebbe responded positively and expressed satisfaction. Even during this period, there were isolated responses in which the Rebbe expressed reservations about this publication.
[[File:הרבי וחולצת משיח.jpg|thumb|The Rebbe receives a shirt with "Moshiach is on the way" writing during dollar distribution]]
The Rebbe's resolute opposition in the past, as opposed to the approval of publication later on, was explained by the Rebbe's chozer (oral transcriber), Rabbi Yoel Kahn: "The command not to say that the Rebbe is the one who will soon be revealed as King Moshiach was initially meant to change. After all, everyone agrees that very soon, when the Rebbe receives instruction and empowerment from Hashem to reveal himself as King Moshiach, to build the Beis Hamikdash, and to gather the dispersed of Israel - certainly it will be possible to say with a full mouth that he is the King Moshiach, and from this it is understood that from the outset this command was destined to change."

Towards the month of Menachem Av 5753 (1993), the Rebbe approved for the first time adding the title "King Moshiach" to his name in the book "Besuras HaGeulah" published by the official Chabad publishing house, Kehot, and later even approved that this title would be printed on all Kehot books.