Editing Publicizing Redemption and Moshiach (section)

==== Publication of the Tidings ====
In accordance with the Rebbe's instructions, the Chassidim prominently publicized the tidings of Redemption, which was stated as a clear prophecy. The topic of Moshiach prominently filled Chabad publications, and was also extensively covered in general media. It should be noted that the Rebbe himself edited the advertisements about Moshiach, in both Hebrew and English, which were distributed by the "Shofar Association" organization.

In Sivan 5751 (1991), the Association for the True and Complete Redemption was established by Rabbi Zimroni Tzik, the Rebbe's shliach in Bat Yam. The association began publishing the bulletin "The True and Complete Redemption," whose purpose was to present the Rebbe's words about Redemption in loud and prominent headlines that would awaken the general public. The bulletin addressed all current topics - political, educational, economic and more - all connected to the true and complete Redemption. The newspaper received encouragement from the Rebbe, who even took it with him on his way to the Ohel.
[[File:פרסום משיח מגע.jpg|thumb|Rabbi Moshe Bardogo presents to the Rebbe an album of Moshiach publicity from Migdal Ha'Emek]]
In Elul 5751 (1991), the campaign "Prepare for the Coming of Moshiach" was launched in the Holy Land by Tzeirei Chabad (Chabad Youth). The campaign was distributed throughout the country and created significant resonance. An album documenting the "Prepare" signs that were hung throughout Migdal HaEmek was presented to the Rebbe during dollar distribution by Rabbi Moshe Bardugu, and the Rebbe received it with great satisfaction. On Yud Shevat, the Rebbe took the album with him to the Ohel of the Previous Rebbe, where he looked at each page and examined each picture in great detail.

Special shirts were also presented to the Rebbe that were printed by the World Headquarters for Bringing Moshiach, with the inscription (in English) "Moshiach is on the way." The Rebbe inquired how many shirts were printed. When they told the Rebbe that two thousand were currently printed, he answered that he would take one and there would still be 1999 left... and added: "A yasher koach for the shirt."

To a CNN reporter who asked the Rebbe during dollar distribution: "What message do you have for the world about Moshiach?" the Rebbe answered: "I have already published it, it has been printed in newspapers in all countries, and if you wish to repeat it - repeat and say that Moshiach is ready to come now, and what remains for us to do is to increase in goodness and kindness so that he will come." Another journalist who asked the Rebbe what his message was for the entire world was answered (in English): "Publish in your newspaper that Moshiach is about to arrive, and not only that, but that he is already on the way!"
[[File:הגאולה מהדורה מיוחדת.jpg|thumb|The Geulah (Redemption) newspaper published after the Rebbe's talk on Chanukah 5752, to publish a special press edition about the coming of Moshiach]]
To Mrs. Judy Shalom Nir Mozes, one of the owners of the newspaper "Yediot Achronot," the Rebbe said: "Your agency is called 'Latest News' - what will be at the end of all days is that Moshiach Tzidkeinu will come. So prepare an empty space in the newspaper as soon as possible, as this itself will hasten his coming, since he will know that the publicity is already prepared, this will pave the way before him." And after giving her an additional dollar, he said: "For the aforementioned latest news very soon."

In Iyar 5752 (1992), in response to a question from one of the shluchim, the Rebbe confirmed that he wanted propaganda to be made in the world that our time is the time of Moshiach's coming, and also instructed that the main emphasis of the shluchim's activities should be on the matter of Moshiach and not just as part of the rest of their shlichus work. On this occasion, the Rebbe also instructed that the main publicity about Moshiach should be as explained in the Rambam and other sources, and not about the fact that there is a Moshiach in our generation, as through recognition of him the concept of Moshiach in general would be accepted. The secretary Rabbi Yehuda Leib Groner, who shared the content of the response with the Chassidim at a gathering held in 770 on the eve of Rosh Chodesh Sivan 5752 (1992), related that on that occasion he asked the Rebbe whether the Rebbe wanted them to instruct who Moshiach is, and the Rebbe answered negatively.