Editing Publicizing Redemption and Moshiach (section)

== In the Years 5751-5752 (1991-1992) ==
'''Extended Article - The Gulf War'''

In the year 5751 (1991), during the Gulf War - when panic from Saddam Hussein's threats was great and security experts predicted doom - the Rebbe calmed everyone's fears and determined that Eretz Yisroel is the safest place. At the same time, the Rebbe instructed to publicize the Midrash in Yalkut Shimoni that, according to it, all these events point to the coming of the imminent Geulah - the time of your redemption has arrived.

At the end of the Midrash, it describes how "at the time when the King Moshiach comes, he stands on the roof of the Beis Hamikdash and announces to Israel saying: Humble ones, the time of your redemption has arrived!" The Rebbe determined that this part of the Midrash was also fulfilled, and attributed the announcement described in the Midrash to his own announcements in his talks from this period. In light of this, Rabbi Zimroni Tzik wrote to the Rebbe: "In light of the Rebbe's words about 'the year in which King Moshiach is revealed' and 'humble ones, the time of your redemption has arrived,' which is the announcement of King Moshiach according to the Midrash - I request permission to publicize that the Rebbe is King Moshiach." The Rebbe's response was: "As discussed at length relatively speaking in the farbrengen, I will mention it at the tziyun (gravesite)."

During the war, Rabbi Yitzchak Springer thought of organizing a charter - a special flight to Eretz Yisroel, to emphasize it being the safest place. To this suggestion, the Rebbe replied: "To publicize '''as written in the Torah''' that the Jewish people here, '''of his city - and he at their head''' will increase in Torah and mitzvos '''simply''', and thank you when you inform me how much they have increased '''in actual deed'''. I will mention it at the tziyun." According to this instruction, Rabbi Springer printed many advertisements in the general press about increasing in Torah and mitzvos, and distributed forms in various languages where Jews were asked to fill in their good resolutions. Later, Rabbi Springer received the Rebbe's approval for the campaign headline "Lend a Hand to the Coming of Moshiach," and later - "Lend a Hand to King Moshiach" with the Rebbe's picture.

After the famous talk of 28 Nissan 5751 (1991), when the Rebbe asked each and every person to take responsibility and do everything in their power to bring Moshiach, emotions intensified and the need to act intensively on the Moshiach issue became more tangible than ever. This call of the Rebbe was widely published in the media, and public awareness of the Moshiach issue increased. The spreading of the message of Geulah expanded through the chassidim.