Editing Publicizing Redemption and Moshiach (section)

==== In Our Generation ====
Already in his first maamar (discourse) when the Rebbe accepted the leadership, the Rebbe clarified that the task of our generation - the seventh generation, and consequently the task of the leader of the generation, is to bring the Shechinah down to earth - to bring the true and complete Geulah through Moshiach Tzidkeinu. Throughout all the years, the topic of Geulah and the coming of Moshiach very soon occupied an important place in the Rebbe's sichos (talks), more than was customary then in other circles. These holy sichos and ideas that were heard from the Rebbe were published to the wider public by the Chassidim, and Chabad Chassidus became increasingly identified with the topic of Moshiach.

However, there is no record of special publicity and propaganda, in an extraordinary manner, that was conducted on this subject in the early years. When Rabbi Avraham Yitzchak Shemtov proposed, following the Rebbe's call to dedicate the year 5736 as "Year of Education," to give the campaign the name with the acronym: "'''M'''ivtza '''Sh'''nat '''Y'''eled '''Y'''ehudi '''Ch'''inuch" (Campaign for the Year of Jewish Child Education), the Rebbe rejected this and wrote: "This acronym might prevent others from joining this campaign - completely contrary to the goal."

A great awakening and propaganda about Moshiach occurred towards 10 Shevat 5730 (1970). During the farbrengen (gathering) of Shabbos Parshas Va'era 5730, the Rebbe announced that on 10 Shevat, the completion of the Sefer Torah to welcome Moshiach Tzidkeinu would take place, and instructed that now, as at the beginning of the writing of the Sefer, everyone would be able to participate in completing the writing by purchasing a letter. Anash (Chassidim), especially in the Holy Land, launched a massive campaign for all of the Jewish people to purchase letters in this special Sefer, while spreading the message about the coming of Moshiach very soon. This was published in various newspapers, for example, through the efforts of Rabbi Lipa Kurtzweil and Rabbi Moshe Slonim who approached the Yediot Achronot newspaper editorial office and spoke at length with the chief editor about the content and essence of the completion of this Sefer. The next day's newspaper dedicated an entire page to the topic of Moshiach.

In the 1980s, with the establishment of the Tzivos Hashem organization, the Rebbe increased the focus on the topic of Geulah when he established the slogan "We Want Moshiach Now" for the organization. During that period, the Rebbe repeatedly made a commotion about the need to demand from Hashem the coming of Moshiach immediately and about the great faith and anticipation required. In one of his sichos, the Rebbe addressed various claims that were heard on the subject, and expressed amazement at how it's possible that a Chabad Chassid doesn't know how to answer the question of why we need to make a commotion about the coming of Moshiach.

In the sicha of 7 Cheshvan 5746 (1985), the Rebbe spoke at length about the need to publicize the words of the Chida and the Radak about the importance of requesting and demanding the Geulah. Following this, the Rebbe told about a letter he received from a frightened woman, who told about a strange letter full of nonsense that she received, which demanded that she forward the letter to ten people and included threats if she didn't. The Rebbe instructed her to ignore the letter, of course - but added that the matter is by Divine Providence, and the idea should be utilized for holiness: each Chassid should send to ten people a letter containing quotes from the aforementioned sefarim about the Geulah, and ask them to forward it to another ten.

In 5747 (1987), after the victory in the case of the sefarim (books), the Rebbe issued a call: "We must announce and publicize that in our days we find ourselves in a special time (and place), in which nothing remains but one single matter - and a person must speak in the language of his teacher, in the language of my father-in-law the Rebbe: '''Stand ready, all of you, for the building of the future Beis Hamikdash with the coming of David Melech Moshicha'''." The Rebbe added that there is no need to worry about how the world will react to this message, since today the world is ready to accept it.
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