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The Rebbe referred to this campaign as a '''"comprehensive and fundamental"''' initiative that affects the foundation of a child's life and their future, ensuring that they are brought up with the values of Judaism. | The Rebbe referred to this campaign as a '''"comprehensive and fundamental"''' initiative that affects the foundation of a child's life and their future, ensuring that they are brought up with the values of Judaism. | ||
=== '''Activities Following the Rebbe's Call''' === | === '''Activities Following the Rebbe's Call''' === | ||
The activities of the campaign began in earnest during '''Lag BaOmer''' of 1976, with an extensive public awareness campaign in '''Meron''' among the visitors to the resting place of Rabbi Shimon bar Yochai. This campaign was organized by emissaries of the Rebbe who had arrived in Israel a few months earlier. | The activities of the campaign began in earnest during '''Lag BaOmer''' of 1976, with an extensive public awareness campaign in '''Meron''' among the visitors to the resting place of Rabbi Shimon bar Yochai. This campaign was organized by emissaries of the Rebbe who had arrived in Israel a few months earlier. | ||