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{{Template:The rebbe's Mivtzoim}} | '''The Charity Campaign''' is one of the ten campaigns initiated by the Lubavitcher Rebbe. It was announced in the summer of 1974 (5734), alongside the "Torah Campaign," "Mezuzah Campaign," "Home Full of Jewish Books Campaign," and "Shabbat Candle Lighting Campaign" (Neshek). | ||
The campaign aims to promote the mitzvah of giving charity (tzedakah), including through the placement of charity boxes in homes, shops, and other spaces. The Rebbe emphasized that fulfilling the mitzvah of tzedakah brings divine blessings to the giver, granted generously by God, "with His full, open, holy, and expansive hand." | |||
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=== Key Directives === | |||
The Rebbe encouraged the placement of charity boxes in every Jewish home and business. He stressed that even those who contribute large sums to communal charity organizations should still have a personal charity box, as its presence serves as a merit for the household. | |||
The Rebbe suggested printing depictions of other mitzvah campaigns on charity boxes to remind people of additional mitzvot when they see the box. | |||
The Rebbe also shared that he personally strives to connect everything to the mitzvah of tzedakah. | |||
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=== Guidelines for Charity Boxes === | |||
At a public gathering in 1974, the Rebbe instructed that charity boxes should not display the names of specific recipients or donors to avoid any perception of self-interest. This aligns with the principle that one should act in a manner that is "clean in the eyes of God and Israel." | |||
The Rebbe repeatedly emphasized the importance of attaching charity boxes to walls, making them a permanent part of the home. He provided several reasons: | |||
# '''A House of Charity''': The box becomes part of the home, turning it into a "Chabad House" — a house of kindness and charity. | |||
# '''Reminder''': The box serves as a visual reminder to give tzedakah and fulfill all mitzvot, as charity is considered equivalent to all other commandments and hastens redemption. | |||
# '''Daily Accessibility''': Since giving tzedakah is a daily mitzvah, the box ensures that one can easily fulfill the commandment, even in the absence of someone in need. | |||
In a discussion on Tzom Gedaliah in 1988 (5749), the Rebbe addressed a halachic question about placing charity boxes in temporary residences. He instructed that the box should be attached to the wall in a manner that it cannot be removed on Shabbat or holidays, symbolizing its integration into the home. Upon leaving, the box could be taken without damaging the wall, emphasizing its temporary nature in the guest residence. | |||
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=== Giving Charity at Every Gathering === | |||
The Rebbe, based on the teaching of the Previous Rebbe, instructed that whenever two Jews meet, they should ensure their encounter brings benefit to a third Jew. In any gathering of Jews, charity should be given as part of this directive. | |||
The Rebbe explained that tzedakah fosters unity between the giver and the recipient, benefits the giver by fulfilling a mitzvah and creating a vessel for divine blessings, and helps the recipient by providing needed assistance. This principle also underpinned the Rebbe’s practice of distributing dollars for charity, encouraging everyone to take part in this unifying mitzvah.{{Template:The rebbe's Mivtzoim}} | |||
[[Category:The Ten Mivtzoim]] | [[Category:The Ten Mivtzoim]] | ||