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-'''The Education Campaign (מבצע חינוך)''' was one of the Ten Campaigns declared by the Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson, in 1976, during what was called the "Year of Education" (שנת החינוך). The campaign was a call to ensure that every Jewish child receives a genuine Jewish education in accordance with Jewish tradition.
+{{Template:Mivtzoim}}
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+Mivtza Chinuch is one of the ten campaigns initiated by [[the Rebbe]]. The Rebbe announced this campaign in 5736 (1976) - designated as the Year of Education.
-=== '''History of the Campaign''' ===
+As part of the campaign, the Rebbe called for ensuring every Jewish child receives an authentic Jewish education in institutions that educate according to Jewish tradition. The practice of reciting the Twelve Pesukim (verses) also began during this campaign.
-On '''Shabbat, Parshat Acharei Mot''', the 24th of Nisan 1976, which was also the month of Rosh Chodesh Iyar, the Rebbe declared the "Education Campaign" and proclaimed it as the "Year of Education." This declaration was made in a context similar to the announcement of the U.S. President, who also declared a "Year of Education." The Rebbe emphasized that no Jewish child should be left without a true Jewish education. He pointed to the biblical commandment '''"והגדת לבנך"''' ("and you shall tell your child"), which emphasizes the importance of Jewish education.
-The goal was for every Jewish child to receive a '''genuine Jewish education''', and the campaign specifically encouraged registration of children in Jewish educational institutions, including summer camps that were in line with Jewish values and teachings.
+== History of the Campaign ==
+On Shabbos Parshas Acharei Mos, 24 Nissan 5736 (1976), Shabbos Mevorchim Chodesh Iyar, the Rebbe announced 'Mivtza Chinuch' and 'The Year of Education', similar to the President of the United States who also declared a 'Year of Education'.
-The Rebbe's directive included several specific instructions:
+According to the Rebbe's instructions, activities focused on enrolling children in kosher summer camps and registering children in institutions providing authentic Jewish education.
-* Encourage the registration of Jewish children in proper Jewish schools.
+Additionally, in sudden farbrengens held in the weeks following the announcement of 'Mivtza Chinuch', the Rebbe listed additional directives. Among them, he demanded that everyone should strive not only to act themselves but to encourage others to participate in this campaign. He called upon institution directors to accept additional students even when facing financial difficulties and rejected the possibility of dismissing teachers and educators due to financial shortages.
-* Ensure that even in times of financial difficulty, Jewish schools should not expel teachers or staff, as the importance of education took precedence.
-* Stress the importance of involving others in the campaign and not limiting efforts to just one’s own family.
-The Rebbe referred to this campaign as a '''"comprehensive and fundamental"''' initiative that affects the foundation of a child's life and their future, ensuring that they are brought up with the values of Judaism.
+The Rebbe emphasized the importance of this campaign as it forms the foundation for children's entire lives and influences them throughout their lifetime. He defined its goal as ensuring that no Jewish child remains without receiving a kosher Jewish education.
-=== '''Activities Following the Rebbe's Call''' ===
-The activities of the campaign began in earnest during '''Lag BaOmer''' of 1976, with an extensive public awareness campaign in '''Meron''' among the visitors to the resting place of Rabbi Shimon bar Yochai. This campaign was organized by emissaries of the Rebbe who had arrived in Israel a few months earlier.
-In addition, Rabbi '''Aharon Eliezer Zeitlin''' undertook a broad tour in the northern part of Israel, visiting hundreds of educational institutions and meeting tens of thousands of children to spread the message of the importance of Jewish education.
+In one of his letters, the Rebbe called this campaign: "A general-great campaign that includes all general campaigns."
-In '''the United States''', the '''Young Chabad Organization''' set up a telephone campaign to assist in the effort. The campaign reached out to thousands of Jewish families across New York, encouraging them to enroll their children in Jewish schools.
+== Activities Following the Rebbe's Call ==
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+The main activity in [[Eretz Yisroel]] began on Lag B'Omer, when extensive outreach was conducted in Meron among those visiting the Rashbi's tzion, by the Rebbe's shluchim to the Holy Land who had arrived several months earlier.
-=== '''12 Pesukim''' ===
+Simultaneously, Rabbi Aharon Eliezer Zeitlin conducted an extensive tour including visits to hundreds of educational institutions in the northern region, meeting with tens of thousands of children.
-As part of the Education Campaign, the Rebbe also introduced the '''12 Pesukim''' initiative, where Jewish children were encouraged to memorize and recite 12 specific verses from the Torah. This was intended not only to improve Jewish knowledge but to instill a sense of connection to Jewish tradition from an early age.
-This campaign emphasized that a true Jewish education is a holistic experience that encompasses learning Torah, values, and mitzvot, and is essential for every Jewish child, no matter where they are.{{Template:The rebbe's Mivtzoim}}
+In the United States, Tzeirei Agudas Chabad established a telephone headquarters that accompanied the publicity campaign, during which activists called thousands of Jewish families throughout New York and influenced them to enroll their children in Jewish educational institutions.
-[[Category:The Ten Mivtzoim]]
+== Initiatives in the Spirit of the Campaign ==
+[[Tzeirei Agudas Chabad]] conducts an annual wide-scale publicity campaign in the public sector, encouraging enrollment in Chabad educational institutions under the slogan 'Chinuch Chabad gives more'.
+In 5774 (2014), the 'Daily Drop of Education' project was founded by the Chabad Education Committee, through which tens of thousands of parents receive daily excerpts from the Rebbe's teachings on education.
+== See Also ==
+* Chinuch
+* [[Jewish children|Yaldei Yisroel]]
+* Shnas HaChinuch
+* [[The Twelve Pesukim|Twelve Pesukim]]
+* [[A Moment of Silence|Moment of Silence]]
+* Vaadas HaChinuch HaChabad
+== Additional Reading ==
+* Mivtza Chinuch - The Most Important Matter for the Rebbe, Kfar Chabad Weekly Issue 1894 page 51 • Issue 1996 page 42
+[[Category:Mivtzoim]]