Editing Rabbi Shmuel Menachem Mendel Butman (section)

== Organizing and Hosting the Satellite Broadcast of 10 Shevat 5753 ==
On 10 Shevat 5753, a 10 Shevat farbrengen was held at 770, broadcast by satellite worldwide. The broadcast showed the Rebbe encouraging the singing of Yechi Adoneinu Moreinu V'Rabbeinu Melech HaMoshiach L'olam Va'ed with his holy hands. The farbrengen was organized by Rabbi Butman. The special event received extensive media coverage, many media outlets reported extensively on the special broadcast, and even transmitted the broadcast live. Ten minutes before the start of the 'live broadcast' from 770, the special host, chairman of the 'World Headquarters for Bringing Moshiach' Rabbi Shmuel Butman, opened the gathering. The host used the minutes remaining until the broadcast and explained well to those present in the hall the greatness of the occasion, the importance and need to behave accordingly, especially when the whole world is in 'live broadcast' with us.

With the opening of the satellite broadcast, the crowd said the Rebbe's chapter of Tehillim, and then Rabbi Butman delivered opening remarks followed by speeches from: Rabbi Yehuda Kalman Marlow, as representative of the Crown Heights Beis Din; Rabbi Shneur Zalman Gurary, as representative of Vaad Rabbonei Lubavitch and Agudas Chasidei Chabad; Rabbi Yitzchak Hendel, who read the psak din that the Rebbe is Melech HaMoshiach; and Rabbi Yoel Kahn who spoke about the obligation to publicize Moshiach in the world. The Rebbe came out to the special room. The crowd began singing 'Orech Yamim', and the blinds were raised.

After Maariv, the Rebbe came out to the balcony. Rabbi Zalman Gurary blessed the Rebbe for Yud Shevat, and proclaimed accepting his kingship anew as Melech HaMoshiach when he concluded with the proclamation of Yechi, and immediately the crowd began singing Yechi Adoneinu Moreinu V'Rabbeinu Melech HaMoshiach L'olam Va'ed. For eight minutes the Rebbe encouraged the singing of Yechi.