Editing The Rebbe as Melech HaMoshiach (section)

== The Event Itself ==
The gathering opened at 5:00. After Rabbi Moshe Teleshevsky read the Rebbe's kapitel in Tehillim, the MC, Rabbi Shmuel Butman, began with an explanation about the event. The evening's speakers included: Rabbi Yehuda Kalman Marlow, representing the Crown Heights Beis Din; Rabbi Shneur Zalman Gurary, representing Vaad Rabonei Lubavitch and Agudas Chassidei Chabad, who explained the nature of this event - not as a coronation, since the coronation of Melech HaMoshiach is done by Hashem, but rather as kabbalas hamalchus by the people. Additionally, Rabbi Yitzchak Hendel spoke and read the psak din that the Rebbe is Melech HaMoshiach, and Rabbi Yoel Kahan also spoke.

During the event, the Rebbe came to the shul where the gathering was being held for Maariv. After the tefilah, the Rebbe entered the balcony and watched the completion of Mr. Schwartz's painting. Rabbi Gurary blessed the Rebbe and said: "At this time when the Rebbe accepted the nesius... we bless the Rebbe with the bracha of 'Yechi Adoneinu Moreinu V'Rabbeinu Melech HaMoshiach L'olam Va'ed'." The entire kehillah proclaimed 'Yechi' three times together with him, and immediately began singing 'Yechi'. The Rebbe looked at the crowd opposite and surveyed the photographers' platform. The niggun continued for over 8 minutes, at the end of which the Rebbe signaled to close the curtain. Media in Israel and worldwide covered the event and discussed it in the following days. During the event itself, over twenty representatives from major television networks worldwide were present at 770, broadcasting the event live. That evening, the annual Super Bowl game was delayed by several hours, and meanwhile, the event from 770 was broadcast. The viewing audience reached tens of millions.