Editing Minhag (Custom) (section)

==== The Attitude Toward Chabad Customs ====
Among the customs themselves, our Rebbeim attributed enormous importance to the customs instituted by the leaders of Chassidic teachings, and expressed that observing them increases fear of Heaven, and in certain aspects, is even more important than observing the bounds of halacha itself.

The Frierdiker Rebbe said: "Lubavitch customs are based not only on halacha or on beautifying a mitzvah, but also on spiritual matters that affect the soul. They establish the general mindset of a Jew on a foundation of avodah, so that he and his household are illuminated with the spirit of purity that the customs bring with them."

The importance given to the customs of Chassidim went so far as self-sacrifice, because "with these customs the Jews will receive Moshiach Tzidkeinu."