Editing The Rebbe as Melech HaMoshiach (section)

== Publication in Newspapers ==
In Teves 1993, Rabbi Yitzchak Springer initiated a worldwide campaign to publicize the Moshiach's identity. As part of this campaign, he published a series of advertisements in the New York Times and other newspapers announcing that the Lubavitcher Rebbe is Melech HaMoshiach, and that to receive him, people should accept his kingship and increase in good deeds. The advertisements were published in English, Yiddish, and Lashon Hakodesh.

Several askanim claimed that worldwide publication about the belief that the Rebbe is Moshiach could damage Chabad's image, and therefore asked Rabbi Springer to receive explicit permission from the Rebbe for publication in the general press. These askanim also claimed that worldwide publication interferes with the activities of other shluchim who may not necessarily want this.

After the advertisements were prepared, he submitted them to the Rebbe, each advertisement separately, and the mazkir Rabbi Yehuda Leib Groner read the advertisements to the Rebbe and showed them to him, and the Rebbe gave his consent to publish each advertisement separately.

To clarify the Rebbe's positive opinion about publishing the advertisements, Rabbi Shneur Zalman Gurary, member of Agudas Chassidei Chabad and the General Lubavitch Rabbinical Committee, requested that Rabbi Groner write an exact description of the Rebbe's consent. Rabbi Groner indeed wrote a description of the publication approval that created waves among Chabad chassidim.