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==== Activities in the Jewish World ==== ''Extended article - [[The Ten Mivtzoim|The Ten Mivtzoyim]]'' After ascending to the Nesius (leadership), the Rebbe began leading campaigns to publicize Jewish mitzvos and Chassidic teachings under the banner of "Ufaratzta" (And you shall spread forth), taken from the possuk "Ufaratzta yama vakeidma v'tzafona v'negba" [westward, eastward, northward and southward]. Within this framework, the Rebbe called upon his Chassidim to influence wherever possible, to fulfill mitzvos and study Torah, among other things, by going out to public places and meriting the public with these mitzvos. The Rebbe also called for financial assistance to those who couldn't afford tashmishei mitzvah (ritual items). Later, he initiated public activities that he termed 'Mivtzoyim' (campaigns). Some of the Mivtzoyim are connected to Yom Tov observances and are seasonal, for example lighting Chanukah menoros in homes, stores and city centers, Lag BaOmer parades, helping Yidden shake lulav on Sukkos, distributing handmade shmurah matzah before Pesach, blowing shofar on Rosh Hashanah, arranging for those who don't attend shul to hear the Aseres HaDibros (Ten Commandments) on Shavuos, fulfilling the four mitzvos of [[Purim]], and more. The Rebbe frequently emphasized the great importance of performing practical mitzvos, even just once, and even when the mitzvah is done without understanding its deeper meaning. Another project the Rebbe initiated, called 'The Ten Mivtzoyim', was a call for every Yid to fulfill ten mitzvos that he saw as central, and to influence other Yidden to fulfill them, which include: * [[Mivtza Ahavas Yisroel|Ahavas Yisroel]] (love of fellow Jews) * [[Mivtza Chinuch|Chinuch]] (Jewish education) * Torah study * Tefillin * Mezuzah * [[Mivtza Kashrus|Kashrus]] * Tzedakah * Having holy seforim in the home * Neiros Shabbos Kodesh and Yom Tov candle lighting * Taharas HaMishpacha (family purity) Following his call, Chabad Chassidim set up tefillin stands in city streets offering passersby the opportunity to perform this mitzvah. N'shei uBnos Chabad (Chabad women and girls) are active in distributing Shabbos candles and explanatory pamphlets about the mitzvah to women and girls. Additionally, Chabad Houses offer mezuzah installation and checking services, and kitchen kashering for all who are interested. In this period following his acceptance of the Nesius, the Rebbe established in Eretz HaKodesh: * Tzeirei Agudas Chabad organization * The Oholei Yosef Yitzchak network * N'shei Chabad organization He instituted structural and organizational changes with new general and specific horaos (directives) in Agudas Chassidei Chabad, positioning it as an umbrella organization for all Chabad mosdos in Eretz HaKodesh. This was alongside assistance to Colel Chabad which provided support to Chassidim in gashmius matters. In the United States, the Rebbe established: * Tzeirei Agudas Chabad in New York * N'shei Chabad organization Simultaneously, he strengthened and developed the organizations he had managed until then: * Merkos L'Inyonei Chinuch * Machne Israel * Kehot Publication Society In parallel, the Rebbe sent shluchim to various states across America, and to additional countries such as Australia, Brazil, and Morocco. In these locations, educational institutions and Chabad organizations were established, alongside activities to bring Yidden closer to Yiddishkeit and Chassidus, tailored to the conditions of each local Jewish community. In Morocco, the Oholei Yosef Yitzchak Lubavitch (Morocco) network of institutions was established. Concurrently, the Rebbe worked extensively for Kfar Chabad both b'gashmius and b'ruchnius, from specific instructions in all areas of life, concern for expanding the mosdos, establishing enterprises and material welfare, to matters of tznius, chinuch, and activities for hafatzas hamaayanos.
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