Editing Mivtza Yom Huledes (section)

== Mivtza History ==
A Jewish persons [[Birthday | birthday]] has great importance. In [[Hayom Yom]] on [[11 Nissan]] the birthday of the Rebbe - The Rebbe writes "On his birthday, one should spend time in seclusion. He should recall his experiences and think deeply into them. He should then repent and correct those (of his past deeds) that need correction and repentance".

Over the years some of the customs - connected to birthdays - were publicized. The Rebbe explained that the reason for the publicity of these customs specifically in our generation is because of our closeness to the days of Moshiach, and and well as to finish the last elevation of the Divine sparks (nitzotzos) hidden in one’s environment, in optional matters.
On 25 Adar 5748 the Rebbe came out with a declaration (Kol Koreh) that it is worthwhile and correct to publicize that on a birthday people should add in Torah Tefilah (prayer) and Tzedakah (charity) and additionally everyone (men, women, children and even very small children) should have a joyous Farbrengen (Chasidic gathering) on his birthday together with his family or friends and acquaintances.

During the period of time following this declaration, Chasidim 
used out every opportunity to arouse people about Mivtza Yom Huledes. Some of the Temimim (students of the Yeshiva Tomchei Temimim (The United Lubavitcher Yeshivoth)) were inspired to design an advertisement, and to publicize the Mivtza to the general public through posting this advertisement in the newspapers, following the Rebbes directive in the talk of 25 Adar. Rabbi Dovid Raskin OBM gave in the text of the advertisement to the Rebbe. The Rebbe proofread it and made some changes and notes. The advertisement was posted in the "Algemeiner Journal" newspaper in Yiddish.

After the Rebbe proofread the advertisement, the rebbe instructed that the ad be translated to Hebrew, and to the country's language - English. Rabbi Tuvia Blau translated the ad to Hebrew and it was then posted in the "Hamodia" newspaper on Lag BaOmer 5748.

Rabbi Yehoshua Metzger - who was then in charge of printing advertisements in English in the New York Times, redesigned the ad which was printed in the Algemeiner in a way befitting the New York Times' readers, and the ad was once again given into the Rebbe for proofreading before sending to print.
Rabbi Yosef Yitzchok Gutnick which sponsored the ad printing in the Algemeiner, wrote to the Rebbe in the beginning of the month of Iyar, asking if to post this ad in the "Maariv" newspaper, to which the Rebbe answered "No".

On Lag BaOmer 5748 Rabbi Gutnick wrote to the Rebbe that he printed the ad in the New York Times and the Algemeiner, and that it was given over to the Hamodia to print. To which the Rebbe answered "I am taking this right away to the Tziyun (resting place of the previous Rebbe)".

Rabbi Shaul Moshe Aliov asked the Rebbe in the year 5744  to go into the Rebbe for a private audience on his birthday, to which the Rebbe answered that preforming the customs of a birthday will be counted for him like going in for a private audience.