Editing Mivtza Taharas Hamishpacha (section)

== Launch of the Campaign ==
In a special sicha on the 16th of Tammuz 1975, the Rebbe instructed to begin a broad educational campaign to strengthen Taharas Hamishpacha.

The Rebbe particularly emphasized the importance of building mikvaos for women, instructing that their completion should not be delayed even by one day, chas v'shalom.

The Rebbe emphasized how crucial it is to complete the construction of mikvaos as quickly as possible, stating "yafeh sha'ah achas kodem" (the earlier the better). As known from the Gemara story - a "ma'aseh rav" - regarding Yehoshua's punishment for preventing Yidden from peru u'revu (being fruitful and multiplying) for just one night, which emphasizes how important swift completion and opening of the mikvah is, even when discussing expediting by just a single day.