Editing Mivtza Purim (section)

==== Early Beginnings ====
At the beginning of Adar 1961, the Rebbe, through his secretariat, sent a general letter to all institutions, rabbis, heads of yeshivas, educators, teachers, and parents, to organize a special campaign ensuring that every child fulfills the Purim commandments. He also wrote to public figures, "I have suggested to my educational institutions to ensure that boys and girls who are obligated in the commandments, and preferably even younger children, personally fulfill the mitzvot of sending food portions and gifts to the poor."