Editing Mivtza Kashrus (section)

== History of the Campaign ==
On Wednesday of Parshas Pinchas, 16 Tammuz 5735 (1975) and on [[Shabbos|Shabbos Kodesh]] Parshas Matos-Massei 5735, the Rebbe dedicated extensive discussions to this matter. The Rebbe made an emotional appeal to Jewish men and women to strengthen themselves especially in the mitzvah of kashrus. The Rebbe said that the corruption and spiritual deterioration in the state of Yiddishkeit in recent generations is an external symptom caused by: a) lack of kashrus observance; b) non-observance of the laws of taharas hamishpacha.

According to the Rebbe, "It is explained in sifrei kodesh (and also in natural science books) that a person's natural characteristics are greatly influenced by the type of food and drink they consume. This is because food, after digestion, becomes 'blood and flesh like their flesh' of the person eating (Tanya Chapter 7), and just as the quality of food affects physical health, it also influences the character traits of the nefesh. The negative influence of non-kosher food is not only on sensitive traits but also on intellectual perspectives. It is therefore understood that eating non-kosher foods (which are contrary to Torah's will) has a most harmful effect on the refinement and purity of the Jewish intellect, to the point of intellectual tendency contrary to Torah perspective and emunah."

At the conclusion of the sicha, the Rebbe announced his desire to participate and help any Jew who would request assistance in setting up a properly kosher kitchen, and for this purpose established a special fund that would participate in 50% of the kitchen kashering expenses.

The Rebbe emphasized that the importance of keeping kashrus applies even to young children, and moreover, for a child the influence of keeping kosher and mehudar foods is greater, and it also affects the child's physical beauty, making them a more beautiful child.
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